Josh Seiden is a principal at NEO in the NYC office. He is a designer and author who has been creating great technology products for more than 20 years—working in hardware and software, on consumer- and enterprise-based products, and in mobile, web, and desktop systems. At Neo, he co-leads the user-experience design practice, and specializes in working with clients in complex domains, especially financial services.
Prior to joining Neo, he co-founded Proof, the influential Lean UX consulting firm that Neo acquired in 2012. Earlier, he was head of product design at Wall Street innovator Liquidnet, and lead pioneering interaction design teams at Cooper. He is a founder and past President of the Interaction Design Association. He is the co-author (with Jeff Gothelf) of “Lean UX: Applying Lean Principles to Improve User Experience.”