As CEO of Spark Ventures, Rod Snodgrass is responsible for leading the charge for Spark in driving digital growth and transformation. This mandate includes both sniffing out new digitally centred business opportunities in an industry characterised by rapid change, constant innovation, disruption and tough competition as well as using the capabilities that have been built in Spark Ventures to drive Spark’s Digital First transformation program. Digital First is focussed on using digital thinking and action together outside-in approaches to re-imagine the business model and deliver amazing customer experiences. Spark Ventures mission is to deliver connected digital experiences that consumers love and deliver growth in the digital world adopting the new ways of doing things and disruptive mindsets and business models. Since its formation in 2013, it has backed Vigil, a biometric tech company that makes medical monitoring systems, and Putti, an app development start-up. It has also built out Spark’s WiFi network, accelerated Skinny Mobile, built the Bigpipe broadband business, built and launched Lightbox, an on-demand subscription TV service, the big data business Qrious and the recently launched smart living security service Morepork. As Spark’s former Chief Product Officer, and with a background in internet, broadband and mobility Rod knows the local technology industry intimately. He also has a global strategic view of how the industry is developing having previously been on the Boards of Mobile World Capital Advisory Board, Telco Futures Forum, Southern Cross Cables, XtraMSN and Yahoo!Xtra in NZ and AAPT and 3 Mobile in Australia. And as a former Telecom Group Strategy Director and board member of business incubator The Icehouse, he has broad experience of bringing innovative products to market. As a father of three, Rod also has hands-on experience of the impact of new technologies on teenagers. He has a weakness for gadgets himself, reads sci fi, action and history, and loves to punish himself cycling, running and surfing.